A tasty take on reality culture.
CLIENT:
Ferrara Candy
CREATIONS:
DIGITAL
SOCIAL
NOTES:

We launched Black Forest Organic Gummies for Ferrara Candy by creating the world's tiniest reality show, Real Gummies of the Black Forest. The spoof also included a sponsorship/ambassador deal with Bravo's Real Housewives star, Vicki Gunvalson, and a juicy feud on social ensued. Our gummy housewife is not nearly as sweet as she appears.