Medical cannabis is helping needy patients breathe a huge sigh of relief. We launched Cresco Labs products in several states while helping define the industry and busting a few taboos. Because brand advertising in the category was illegal, we created a PSA-styled approach designed to present the earth's first medicine's serious side while celebrating the state's progressive outlook.
Our PSA campaign started in Illinois and was expanded for Pennsylvania and Ohio markets. A little worried about working with the shape of Hawaii if that comes next.
