Side effects may include a blow to the opioid epidemic.
CLIENT:
Cresco Labs
COPE
CREATIONS:
EXPERIENTIAL
SOCIAL
COLLATERAL
DIGITAL
NOTES:

The day after the bill was signed allowing prescription opioids to be replaced with cannabis, we created this interactive experience outside the State of Illinois Building. Along with a series of "NObituaries" that celebrate patients who've already embraced the choice. It's all part of Cresco Labs Opioid Prescription Exchange (COPE), a program we designed to spread the good word.