Winning the recruiting game.
CLIENT:
Optiver
CREATIONS:
GAMING
SOCIAL
DIGITAL
NOTES:

This global trading firm competes with Silicon Valley to attract the brightest tech students. But Optiver is under the radar compared to big tech brands. Time to gamify the message. Through this custom-Crafted portal, cleverly disguised as an IQ test, Optiver is now on the map, signing up their share of college stars. Winners receive Optiver swag and an invitation to speak with a recruiter. And trumpet their bragging rights.

Results:
+33% organic website traffic
30,000 repeat website visitors
1,000+ "apply now" clicks