Aging. It gets better with age.
CLIENT:
Vi
CREATIONS:
DIGITAL
PRINT
DIRECT
SOCIAL
NOTES:

When you think of retirement communities, your mind waddles over to sleepy shuffleboard games, faded floral wallpaper, and the stench of formaldehyde permeating the hallways. Vi, which is Latin for life, is setting such perceptions out to pasture. This collection of luxury retirement communities in desirable locations around the country is redefining senior living with an emphasis on living.

Check out ShirleyRyan AbilityLab’s world-class hospital