The big red stain on our flag.
CLIENT:
Chicago Weeps
CREATIONS:
SOCIAL
WEB
OOH
NOTES:

Gun violence in Chicago is so commonplace that it no longer seems shocking. Instead, our city is the punchline for deadly shootings. Numbers are tracked every weekend, like a football game’s score. Around the world, the name Chicago often elicits imitations of a machine gun: “Rat, tat, tat, tat, tat…” It pisses us off, and we created this campaign and portal to piss off fellow residents and direct the outrage toward finding solutions.

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More than 4,100 people were shot in Chicago last year.