Baseball nerds, unite.

Baseball Digest has been quietly churning out the best, smartest baseball coverage anywhere for more than 80 years. They wanted to make some noise with a print campaign aimed at existing subscribers and new subscribers.

Two distinct audiences warrant two distinct approaches. For existing subscribers, we appealed to their vanity, celebrating them as “thinking fans.” For new subscribers, we emphasized the unmatched historical perspective the magazine brings to its coverage.

For existing subscribers, we celebrated precisely the kind of person who reads Baseball Digest: Players, GMs, broadcasters and the smartest fans anywhere.

‍

For new subscribers, we created a striking visual treatment with a very clear message: This game is timeless. And so is its premier chronicler, Baseball Digest.