Old school? Cool.
Campaign Creative
Brand Strategy & Identity
Broadcast
Digital
Social Media Support
Print & Promotional Collateral
The Problem:
Despite a 130+ year history and a prime location in the heart of the Loop, National Louis University was getting lost in Chicago's crowded higher ed landscape. They needed to boost brand awareness—and enrollment.
The Insight:
NLU's student body is remarkably diverse, from first-gen undergrads hailing from underserved communities to mid-career suburban moms in need of a change. NLU sees the potential in every single one of them.
The Solution:
A refreshed brand ID that brings a clean, contemporary cool factor to the heritage institution. A sharpened brand toolkit that equips NLU's in-house team with consistency and panache. And a campaign, "We Believe in Your Best," that sings NLU's newly focused brand strategy from the rooftops. Enrollment has doubled.
Work so good,
