Packing—and crafting—for impact.  

Spring-Fill makes void fill for customers who do a high volume of direct-to-consumer shipping. Think meal kits, beauty products, wine clubs, etc. Void fill is the stuff that fills the space around a product when it’s packed for shipment. Spring-Fill is superior to common alternatives in a couple ways. It looks better. But more importantly, it cushions their customers’ products better, preventing breakage and making for a happier unboxing experience for the end consumer.

Show don’t tell. If Spring-Fill really does offer that much protection, we should demonstrate it. How?  With a drop test. Even better, an extreme drop test, like say, a three-story building.  Better still, to raise the stakes, let’s drop an item that’s especially precious. The resulting video launched a series under the tagline: Packed for Impact. 

Our target is primarily people in charge of procurement for direct-to-consumer brands. These people are laser-focused on the bottom line. We needed to prove to them in no uncertain terms that they can trust Spring-Fill to protect their products, saving them money on replacing damaged products and lost customers—not to mention increasing the likelihood that you’ll earn a repeat customer.