Why Larger Brands Are Picking Independent Agencies
The Independent Agency Revolution
The ad world is no longer a big dog’s dominion. It’s time for the lean, fast-moving teams that think boldly and act quickly to lead the charge. In fact, brands have recently woken up to the value of independent ad agencies. As a compact, senior-led team ourselves, this seems like a no-brainer. But for those who may still not be convinced of our competitive edge, allow us to break down the advantages our independence affords us.
We’re agile like the cheetah. Or falcon. Or neighborhood squirrel.
Need to pivot on an idea? No problem. We understand that the creative process can come with a rogue wave once in a while, but we don’t let that knock us down and get water up our noses. Because we’re a smaller agency, we can tackle any twist in a snap, no matter how big. We communicate efficiently, huddling at a moment’s notice to make decisions as a team.
Less red tape. More green lights. We have that nimble edge.
We’re cool, but not too cool.
As much as we wish hoity toity attitudes were a thing of the past, you’ll still occasionally come across someone who’s a little too big for their britches. But at an independent agency, we leave our egos far, far away in a tightly sealed box buried deep underground. To make great work, we believe that putting the work first is paramount. Relationships, especially the ones we have with our longtime clients, last because we treat one another with respect, integrity, and kindness. Novel idea, right?
We only hire the best of the best.
When you work with an independent agency like TDH, you have access to top-tier talent. Imagine for a moment a house of cards: if even one card isn’t strong enough, the entire structure falls. The same goes for an independent ad agency. Everyone must pull their own weight. Which is why, when we hire talent, we ensure that they can uphold every responsibility of their role, including personability. It’s one thing to be great at what they do, but when they can also connect well with others, the agency can develop lasting client relationships.
We believe in the power of craft.
At TDH, craft isn’t about being precious. It’s about being intentional. Every idea, every execution, every line is made to connect with real people. Even as we embrace the latest tools and technologies, we never lose sight of the human element. That’s what makes work memorable. And effective. We stay sharp, focused, and hands-on. For more than 20 years, we’ve treated every client like a flagship and every assignment like it matters. Because it does.
Want to experience the benefits of working with an independent agency? Reach out and let’s get started.
